Designer #1 - Abaete

The Label
 

This label was started by a French Brazilian Designer, Laura Poretzky , in 2004 as a small resort collection. It is mostly dresses that are feminines and understated and according to nymag.com, "never froufrou" lol.

The Designer

Laura Poretzky was born in France and raised in Paris, Rio de Janiero, and New York. She went to the Rhode Island School of Design and worked for Ralph Lauren upon graduation.  She recently joined up with Payless to make and Abaete for Payless shoe line and also joined the Council of Fashion Designers of America.

Unknown Terms

resort collection - another name for a cruise collection, and apparently they are summer clothes you can buy in the winter, which would make sense as to why you'd call it a cruise collection:) 

froufrou - fussy or showy clothing

Rio de Janiero - second largest city in Brazil, prob should have known that one.... I have heard of it, for the record..

Council or Fashion Designers of America - "is a not-for-profit trade association of over 350 of America’s foremost fashion and accessory designers. As of 2009, Diane von Fürstenberg is the group's President and Steven Kolb is the Executive Director. Founded in 1962, the CFDA continues to advance the status of fashion design as a branch of American art and culture; to raise its artistic and professional standards; to define a code of ethical practices of mutual benefit in public and trade relations; and, to promote appreciation of the fashion arts through leadership in quality and aesthetic discernment." (wikipedia) yeah yeah I copy pasted, huge definition come on

they also host an awards called "the Oscars of fashion", pretty cool, don't know when they are exactly, but I'm really curious...

Fall 2009 RTW

This is the first one that stood out to me. A like its officey feel, very put together, but I totally totally feel the understated and feminine, SO true with this whole line. A like the assymetry in the top of the dress, and I've always loved black tights with cute dresses. very cute shoes too, love the chains.

I love the streamline look here, as well as the ruffled sweater. All of these looks are so down to earth, I can totally see the models just walking right off the runway to a party or work, its refreshing.

Black tights, yes, I love this pasley soothing pattern as a simple dress. Simple yet stunning. All these are.

A love the construction of the top, simple but very unique and interesting. I like the high skirt and the constrast between the skirt pattern and the pure white top. ... black tights...:)

Another very cute dress with intriguing construction and a soothing simple pattern. cool bracelet.

This was the cutest dress in the whole line, just gorgeous. Part of why it was so nice to see was the color against the rest of the grey white and black. Such lovely construction that works beautifully with the rest of the ensemble. So pretty...:)

This was actually the first dress of the line. I like its simplicity, i LOVE the cool side purse/belt. It totally reminds me of the Golden Compass, love it:)

First report, success I'd say:)

Enjoy rest of evening!

- kEyLyNne