The Label
Alberta Ferretti started out her career at 18 opening a small boutique in Cattolica, Italy. After designing her first collection in 1984, she finally created her label in 1980. After only a year, she was showing her RTW line in Milan. Her line is extremely famous and often seen on the red carpet. Her dresses are all very flowy using chiffon and Georgette and other flowery fabrics. Her brother, Massimo Ferretti, joined her and the pair created a slew of other lines including Moschino, Jean Paul Gaultier, Pollini, and Basso & Brook. The collections are RTW and resort.
The Designer
She was born in 1950 in Cattolica, Italy. Her mother was a dressmaker, a succesful one, which lead her to pursue dressmaking as well. Her boutique was called The Jolly Shop and was filled with clothes from Armani and Versace and eventually her own line. Now her studio, the Aeffe building, is in Cattolica while her showroom is in Milan. She also has some stores in America, her flagship for her line and a store for her younger newer line that's cheaper and meant for younger women called Philosophy di Alberta Ferretti. The best part, she lives in a CASTLE called
the Castello di Montegridolfo. It dates back to the middle ages. SWEET.
Alberta Ferretti
Fall 2007 RTW
LOVE all of her jackets. They are very dress-like and feminine. I love the color pallet here, all the black and dark grey. It's powerful, especially with the styling of the hair, and yet cute and girly.
Another beautiful BEAUTIFUL jacket. I love how she uses belts. This silhouette is gorgeous:)
I like this color, and the fabric is REALLY interesting. It's very textured and soft, looks like it was knitted. It's a nice simple dress, beautifully minimalistic.
Pretty dress:):):) the gloves are a nice touch.
Pretty purple with interesting sleeves.
Another lovely coat. I love all the deep colors. The construction is very nice, especially the collar.
This fabric is REALLY cool!! It's like a painting of a landscape! It's stunning and used very well in this dress and the jacket below.
Lovely jacket. My favorite part of this collection.
Usually I'm not very partial to furry skirts.. however this one works well with such a fitted simple top and a very safe color strategy.
This dress is SO interesting in it's construction. I love meshy, light fabrics like tulle but I've never seen it used in such a trimmed and fitted way. The design is very flattering and elegant and the blend from light grey to dark is lovely.
Another beautiful dress in grey, this one using more a more satin-like fabric with the tulle detail. This one is a lot more flowy. However, it still remains trimmed and isn't overwhelming. Very interesting ripply construction.
Spring 2011 RTW
Stunning material, very springy. This fabric, as well as the fabrics throughout, have a more refined take on flowery clothing and keep the whole collection light and airy and fresh. The simplistic designs keep the fabric from becoming overwhelming and well as the muted natural tones.
A lovely use of tan and leafy layered cutouts.
The hats in this collection are also nice. This purple-ish grey is stunning with the light fabric.
I love the lacey detail in this shorter dress. The underskirt is gorgeous peaking out like that and the top layer is very young and springy.
Nice dress although I miss the faint flowers, not my favorite dress.
Beautiful flower pattern and a very flattering and simply lovely design.
A more vintage take on this muted grey with flowery details.
I love this dress. The design is very interesting with the lines of see-through material and the opaque ones. The colors work well and the overall design of the dress is flattering and cute.
Another beautiful example of the lovely flower patterned fabrics used in simple elegant dresses. I love her use of an almost petticoat-like under layer.
Pretty white dress:) another lovely use of a sort of lace. Pretty design as well.
This lined dress is more extreme, the metallic quality really bringing out the design.
A very nice greyish purple dress that brings back the nice sun hats. The fluttery tulle details add to the light and fresh quality of the outfit.
I really enjoyed this designer. Alberta Ferretti is my favorite one so far. I admire her ability and courage to start her own shop at such a young age. Her dresses are gorgeous and her collections for spring and fall stay far from the usual. Her clothes are creative but still very elegant and chic. I really enjoyed her work, hence the extremely long post..... haha.
See you next time with the next designer!
- kEyLyNne